Maximizing ROI in Visibility Studies: A Site Scout Case Study on Drone, GIS, and AI-Powered Solutions for Outdoor Advertising
The Challenge
Traditional methods of visibility studies, such as balloon tests, have long been the industry standard but are fraught with limitations—lack of precision, time-consuming processes, and high operational costs. The need for a more efficient, accurate, and cost-effective solution was evident.
The Solution
Enter Site Scout — a scalable solution that combines Drones, GIS, and AI with a global network of specialists to deliver comprehensive 360-degree visibility studies. Site Scout was created to optimize object placement for maximum impact and ROI across various industries, including outdoor advertising, telecom, residential, and many more.
Time Savings: Traditional balloon studies often take 18-21 days to complete. Site Scout reduced this to just 4 days — a 77.78% time reduction.
Cost Efficiency: Traditional methods could cost upwards of $5,000 per study. Site Scout brought this down to $3,500, a 30% cost reduction.
Conclusion
Site Scout not only met but significantly exceeded the industry standards for visibility studies. By leveraging cutting-edge technology and a global network of specialists, Site Scout has set a new benchmark for efficiency, accuracy, and ROI.
Use Cases of Site Scout
Optimal Pylon Sign Placement: Site Scout was used to determine the best location, height, and angle for a pylon sign along a busy highway. The result was a 25% increase in visibility across north and south driving angles.
Cell Tower Line-of-Sight Optimization: Telecom companies utilized Site Scout to find the best placement for a new cell tower, ensuring optimal line-of-sight with existing towers. This led to signifigant risk savings since this process used to utilize climbers on the tower and 2 field crews of 2 members (Site Scout only requires a 1 member crew with no risk of climbing)
Pre-Selling Apartment Units: Real estate developers used Site Scout to showcase the best visibility points of a tall apartment building. This insight can be used for sales members to increase their sales bookings and closings.
Traditional methods of visibility studies, such as balloon tests, have long been the industry standard but are fraught with limitations—lack of precision, time-consuming processes, and high operational costs. The need for a more efficient, accurate, and cost-effective solution was evident.
The Solution
Enter Site Scout — a scalable solution that combines Drones, GIS, and AI with a global network of specialists to deliver comprehensive 360-degree visibility studies. Site Scout was created to optimize object placement for maximum impact and ROI across various industries, including outdoor advertising, telecom, residential, and many more.
Time Savings: Traditional balloon studies often take 18-21 days to complete. Site Scout reduced this to just 4 days — a 77.78% time reduction.
Cost Efficiency: Traditional methods could cost upwards of $5,000 per study. Site Scout brought this down to $3,500, a 30% cost reduction.
Conclusion
Site Scout not only met but significantly exceeded the industry standards for visibility studies. By leveraging cutting-edge technology and a global network of specialists, Site Scout has set a new benchmark for efficiency, accuracy, and ROI.
Use Cases of Site Scout
Optimal Pylon Sign Placement: Site Scout was used to determine the best location, height, and angle for a pylon sign along a busy highway. The result was a 25% increase in visibility across north and south driving angles.
Cell Tower Line-of-Sight Optimization: Telecom companies utilized Site Scout to find the best placement for a new cell tower, ensuring optimal line-of-sight with existing towers. This led to signifigant risk savings since this process used to utilize climbers on the tower and 2 field crews of 2 members (Site Scout only requires a 1 member crew with no risk of climbing)
Pre-Selling Apartment Units: Real estate developers used Site Scout to showcase the best visibility points of a tall apartment building. This insight can be used for sales members to increase their sales bookings and closings.
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